Branded wrap design for Shift Delivery trike boxes.

It was important for the design to communicate Shift Delivery’s efficiency, reliability and professionalism, and connect the colour to the company. The gradient on the bottom piece allows for the logo to be displayed in full colour (more recognizable) while also offering a feeling of movement and speed. The design’s simplicity and contrast aids readability while the trike is in motion and at a distance, and helps set it apart from ad panels while minimizing visual conflict.