The Run is a feisty new pop-up newsletter from The Tyee about the 2019 Canadian federal election. Their team wanted a fresh, mobile-friendly email template designed and built for this roughly two-month edition.

Reworking their fish logo, the design alludes to our first-past-the-post electoral system and winning election races. It’s warm, personal, energetic and hopeful. The ads ran exclusively on their website and in emails, and achieved click-through rates which were “by far one of the best” they’ve seen and exceeded industry average for display ads.

The newsletter’s perspectives and content were so well-received, the frequency was boosted from once to twice a week in October 2019 ahead of the election.

The Run tied for gold in the 2020 Digital Publishing Awards’ Best Editorial Newsletter category.

Services: wordmark design, newsletter design and development, ad design, contributions to structural copy.

“Erika is a delight to work with. I never once had to check in to ask for updates or check on timelines because she is so on top of deadlines and communicates very well. On top of that, her design work is fantastic and she did a great job of listening to what we were trying to achieve and then built a great product around those goals.”
— Jeanette Ageson, Publisher, The Tyee