Website design and build for respected wild food forager and consultant Alexander McNaughton. Colours, typography and imagery were chosen to communicate Alex’s sophisticated yet authentic brand image, and to appeal to his clientele of chefs, artisanal food producers and wild food enthusiasts. Curated photography and Alex’s own images present a range of wild products he offers. The site elegantly promotes his expertise and local knowledge while maintaining a down-to-earth feeling fitting of West Coast nature.

Built with WordPress with the Create theme but heavily customized.