April 27, 2012

Are you in a toxic relationship with your household cleaners?

I’m not! I switched to vinegar and baking soda for most tasks years ago. I’m even considering making my own laundry detergent after I move out.

I have a confession to make, though: I used to like the smell of Mr. Clean. I’m sure a whiff of it now would send me into an allergic frenzy, but I broke up with Mr. Clean a long time ago. You can too, by going to SpringBreakup.ca, a campaign site my team at the David Suzuki Foundation recently launched with our Queen of Green.

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August 30, 2011

David Suzuki’s Queen of Green gets a facelift — the brand, that is

While I’m mainly devoted to the web in my design practice as well as at my job, I do wear many hats in my work at the David Suzuki Foundation. I recently took on a rebrand of David Suzuki’s Queen of Green, the Foundation’s expert on green living and one of our most public faces. The Queen of Green, Lindsay Coulter, writes a weekly blog, offers tips and recipes, and has regular media appearances. Her recipes and other public materials lacked cohesive, formally executed branding, so when it was time to have a fresh go at the content of her resources, we gave her work a proper identity.

Continue reading David Suzuki’s Queen of Green gets a facelift — the brand, that is »